Bath Bomb ESCAPES | Hawaiian Tropic

With travel down 62%, people everywhere were locked inside this winter in desperate need of a getaway.  

So, we created a limited-edition set of Hawaiian Tropic Bath Bombs, inspired by popular destination getaways. Each bath bomb was infused with the iconic Hawaiian Tropic scent to help them mentally escape, the ingredients from the products to nourish their skin, and tips to keep sun-care top of mind all year round. 

We turned the campaign into a competition, encouraging consumers to comment on our entry post with their dream vacation for a chance to win one of the bath bombs. To raise the stakes… one lucky winner received a “Golden Bath Bomb," which is their ticket to a real escape in 2022.  

Press: Trendhunter | Travel Noire