LIFe IS NOT FOR SIPPING | johnnie walker

In recent years, Johnnie Walker’s struggled with a perception problem– people view Johnnie Walker as their “grandfather’s drink”. So to appeal to a younger demographic, we modernized this iconic brand, injecting more emotion, grit, and edge into Johnnie Walker. Below are a few looks we created for their new campaign, Life Is Not For Sipping. From a copy standpoint, we tapped into the sensorial to communicate the powerful experience of drinking Johnnie Walker.

AD: Josh Parent