Paws FOR SPF | HAWAIIAN TROPIC
Did you know in the 15 minutes it takes to walk your dog around the block, your skin can be damaged by the sun’s rays? To remind people to “paws” and apply their sunscreen before going on a walk with their pup, we infused Hawaiian Tropic’s iconic tropical scent into doggy 💩bags. But can scents really help with memory? Yes! Scientific studies show that smells have the power to drive behavior and can serve as a great reminder for everyday tasks. The best part, our bags sold out in hours!
Press: Adweek | Trendhunter | Cision PR Newswire
CD: Sam Wilco
AD: Kyle Swoyer