NFL Draft Phone | Pepsi

In 2016, Pepsi tasked us to come up with an exciting way to activate in Chicago during the NFL Draft. So I wondered, what's the biggest aspect of the NFL Draft? I immediately thought of the phone call players get from teams when they're drafted.

This is how we came up with the Pepsi NFL Draft Phone. We designed a branded bus with a podium inside. On the podium was a phone. We drove around Chicago, inviting people aboard the bus to answer the call.

We had NFL legends Shannon Sharpe, Chris Carter and Kyle Long call in LIVE to reward fans with awesome prizes. The following are a couple recordings.