Great Call | Pepsi

In 2017, the NFL loosened its rules on touchdown celebrations, making the game more exciting than ever. So for the 2017 season, Pepsi launched The Fun Doesn't End Zone, a campaign focused on embracing the fun of the game. The following is a radio spot that ladders up to the national campaign. In the spot, we decided to have some fun with the referees, exploring what would happen if refs planned their game day party during the middle of a game.

Game Day Intervention | Pepsi

The following is a national radio spot for Pepsi's They Win, You Score program. This program enabled consumers to snap any Pepsi NFL themed bottle to unlock a random team. If their team won that week, they instantly won NFL prizes. As a Giants fan, I wondered what would happen if my friends noticed me rooting for a different team each week...or worse...rooting for the Patriots. This led me to the idea of an intervention. What happens when a group of friends confront one NFL fan about rooting for different teams? Have a listen and find out.