NOW ADD A KICKSTART LIVE | MTN Dew KICKSTART
In 2017, Walmart was looking to make a splash to celebrate the launch of MTN Dew Kickstart. So we teamed up with hip hop dancer and YouTube influencer D-Trix to shoot his first ever LIVE episode of Now Add A Dancer. It turned out to be a match made in heaven because D-Trix's loves MTN Dew.
As a reward, we gave Walmart shoppers exclusive access to the LIVE show on Walmart.com.
Watch D-Trix perform a choreographed dance for over 5 minutes straight...with not so subtle Dew branding.
Creative Director: Chris DeSalvo
Senior Art Director: Ethan Kociela
Copywriter: Alex Rossetti