NOW ADD A KICKSTART LIVE | MTN Dew KICKSTART

In 2017, Walmart was looking to make a splash to celebrate the launch of MTN Dew Kickstart. So we teamed up with hip hop dancer and YouTube influencer D-Trix to shoot his first ever LIVE episode of Now Add A Dancer. It turned out to be a match made in heaven because D-Trix's loves MTN Dew.

As a reward, we gave Walmart shoppers exclusive access to the LIVE show on Walmart.com.

Watch D-Trix perform a choreographed dance for over 5 minutes straight...with not so subtle Dew branding. 

 
 

Creative Director: Chris DeSalvo

Senior Art Director: Ethan Kociela

Copywriter: Alex Rossetti