Sleigh The Holidays | Pepsi

Since Coke has become synonymous with Christmas and traditional "North Pole" celebrations, Pepsi wanted to capture the fun, unpredictable and nontraditional side of "South Pole" celebrations.

So for the 2017 holidays, I came up with the idea of "Sleigh The Holidays With The Handsome-ish Millennial Host", a funny content series that teaches people how to navigate the millennial holiday landscape.

Below are the storyboards for all three episodes.

 

Creative Director: Jack Spicer

Senior Art Director: Ethan Kociela

Copywriter: Alex Rossetti