SUPER BOWL LIII TAKEOVER | Pepsi
When the Super Bowl is on your rival’s turf, you’ve gotta show up big. We covered Atlanta with over 250 out-of-home pieces challenging Coke and reminding everyone that Pepsi is the official sponsor of the Super Bowl.
Press: Adweek | AdAge | CNN | Bloomberg
Recognition: Gold Addy (Guerrilla Marketing)
AD: John Harding