A Higher Standard | Sub-Zero, Wolf & Cove

Sub-Zero, Wolf and Cove aren’t just kitchen appliances, they’re statement pieces that set the standard so high, they inspire you to raise the bar in all aspects of your life, including your home. To showcase our products’ unmatched performance, design and dependability, we launched a new campaign and tagline, “A Higher Standard”. This modern and sophisticated campaign included a suite of beautiful creative for TV, social, print and digital banners.

TV

Social Videos

Sub-Zero (:15)

Wolf (:15)

Cove (:15)

Print

Sub-Zero (:06)

Wolf (:06)

Cove (:06)

Digital Banners

CD: Hari Bajwa
AD: Jimmy Morrissey
Motion Designer: Baris Dogan