What Pain? | Advil

Advil pain relief pills will soothe every ache and pain, regardless if its sore muscles, joint pain or a pounding headache, allowing people to live life to the fullest. In 2018, we launched a campaign that got consumers asking one simple question – What Pain?

To make this campaign come to life, we created a series of pain-free TV spots, social assets, and in-store campaign that engaged consumers and drove purchase. From top to bottom, we reinforced the superiority of Advil and highlighted value for our consumer. The campaign sparked increased brand engagement, a massive jump in sales, and even a Gold Effie win!