Fight The Gum fight | ARESTIN

Gum disease – or periodontal disease – is a bacterial infection that can harm the gums and bone that support your teeth. If not treated, it can spread, permanently damaging bone, gums, and connective tissue, causing tooth loosening and loss.

Research shows many patients believe that brushing, flossing and other oral care is enough to treat gum disease. But the reality is gum disease is a chronic bacterial infection, and you can’t brush away an infection.

The most effective oral treatment plan includes ARESTIN minocycline, an antibiotic used in combination with scaling and root planing (SRP) procedures to fight gum disease at the site of infection.

To dispel any misconceptions and drive people to talk to their Dentists about ARESTIN, we launched “Fight The Gum Fight" – an integrated campaign that inspired patients and DHCPs to bring the right tool to the fight. This campaign included TV, social videos, Dentist educational content, banners and more.

TV

Online Video