#COLATRUCE | Pepsi

Atlanta, GA – home of Super Bowl LIII… and Coca-Cola. People were expecting the typical Cola Wars fireworks but we had something friendlier in mind. Outside World Of Coke stands a statue of John Pemberton – inventor of Coca-Cola – so we decided to pay him a visit and declare a one day #ColaTruce. We created a statue of Caleb Bradham – inventor of Pepsi – and delivered him right next to John. Before we knew it, #ColaTruce was trending and the internet lost its mind.

CD: Dan Cishek, Matt Nevins