Stand up to cancer | mastercard

Every summer, Mastercard and Stand Up To Cancer team up to give cardholders a meaningful and simple way to fund groundbreaking cancer research. When people use their card on dining or grocery purchases, Mastercard donates 1 cent up to $5 million to Stand Up To Cancer.

With studies showing that people are motivated to give back by what’s called, the “helper’s high”, we created a TV spot that showed how using your Mastercard can bring the magnificent feeling of doing good to life. To do this, we recruited the magnificence of Netflix’s ‘This Is Us’ star, Sterling K. Brown. With the help of his charming smile and epic barista skills, we inspired the world to join the fight against cancer by simply using their Mastercard.

Press: Adweek | People | Yahoo | PR Week

AD: Katie Davis