SHAVE The Day | Schick Xtreme

Every two minutes a child is diagnosed with cancer. To help support critical research, Schick Xtreme partnered with The St. Baldrick’s Foundation, a non-profit that hosts head-shaving events across the country, raising money for childhood cancer treatment and research.

Schick Xtreme tasked us to come up with a “breakthrough” digital idea that would inspire donations and help St. Baldrick’s fundraising mission. With gaming more popular than ever, we thought to ourselves, “what if you could raise money by simply playing a video game?” Introducing Shave The Day, the first-ever mobile game that turns your points into a real donation to fund childhood cancer research.

In Shave The Day, players take on the role of XtremeMan, a fearless bald superhero. Using a razor hoverboard, players are challenged to shave heads and rack up “Bald Bucks”. At the end of the game, players’ earnings are donated on behalf of Xtreme. Play it for yourself at ShaveTheDay.com.

Results:
306M+ Earned Media Impressions
$300K+ Raised For Childhood Cancer Research

Recognition: 3x Shorty Awards Winner | 2x One Show Shortlist

CD: Sam Wilco

AD: Daniel Sumbang