the mother’s medal | crown royal

When we think of “America’s heroes”, we think of the brave troops serving overseas. However, we often times fail to recognize the selfless individuals who support them– M.O.M. (Mothers Of Military) For Mother’s Day 2019, we teamed up with Crown Royal to honor the service and sacrifice of this courageous community of women. To do so, we created “The Mother’s Medal”, the first ever honor specifically for mothers of military personnel. With the help of Vanguard Industries, the makers of The Medal Of Honor, we designed an authentic medal and inspired people to nominate M.O.M.s for it. We even hosted a special brunch ceremony with country music star Thomas Rhett, where we surprised M.O.M.s with medals delivered by their sons and daughters.

Results:
198M+ Media Impressions
400K Social Media Views
10K+ M.O.M. Nominations

Press: People | Fox News | Whiskey Riff

Recognition: Gold Addy (Specialty Advertising) | Shorty Awards Finalist

CD: Ben Loht

AD: Junia Ryan